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Community encouraged to PINKUp for PINKTOBER®


The Sunshine Coast community is being urged to get behind its local breast cancer appeal this October and support The Sunshine Coast Private Hospital Cindy Mackenzie Breast Cancer Program’s 2017 PINKUp for PINKTOBER® campaign.

The PINKTOBER® campaign is held in October each year to coincide with Global Breast Cancer Awareness Month and aims to raise awareness and funds to help support Sunshine Coast families affected by breast cancer.

Rae Priaulx, The Sunshine Coast Private Hospital Acting General Manager, said the program relies on the funds generated through PINKTOBER® to underpin the services it delivers throughout the year.

“The Cindy Mackenzie Breast Cancer Program does not receive any ongoing external funding so we are entirely reliant on community donations to fund our services,” Ms Priaulx said.

“Our service is unique in that it provides financial, emotional and clinical support to people right here on the Sunshine Coast who are doing it tough due to a breast cancer diagnosis,” she said.

According to Cancer Australia, breast cancer is the most common cancer among Australian women with one in eight diagnosed by the time they turn 85.

The Cindy Mackenzie Breast Cancer Program was established in 2007 in honour of Sunshine Coast mum Cindy Mackenzie who sadly lost her battle with breast cancer in 2006, aged 39. The program has been administered by The Sunshine Coast Private

Hospital since 2015. The program is available to all Sunshine Coast residents diagnosed with breast cancer – applicants do not need to be patients of the hospital.

Local residents are also urged to attend a free PINKTOBER® education session called ‘'What you need to know about breast screening and the early detection of breast cancer' which will be held at the hospital on Wednesday 25 October at 5.30pm.

Major supporters of the program include AIB Insurance and media partners HOT 91.1 and the Sunshine Coast Daily. 7 News Presenter, Rosanna Natoli, is the program’s Ambassador.

“There are many ways you can show your support of the program and recognise people you know that have been affected by breast cancer – whether it’s wearing pink accessories, decorating your front door at home with a pink ribbon, or turning your workplace into a pink palace,” Ms Priaulx said.

“You can also get involved in PINKTOBER® by organising or attending an event, donating prizes or purchasing merchandise,” she said.

“We are inviting the community to visit to download our DIY PINKUp decorations and bring their PINKUp ideas to life.”

“We are so grateful for any support our community is able to provide to help us fulfil our mission is to help families from across our region who are affected by breast cancer,” she said.

For more information about the program, the PINKTOBER® campaign and its events or to donate, visit or phone 1300 557 710.