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Aussie World lights the way for PINKTOBER®


AW_PINKTOBERLAUNCH_0041Aussie World will light the way for the Sunshine Coast turning pink in support of The Sunshine Coast Private Hospital Cindy Mackenzie Breast Cancer Program’s 2016 PinkUp for PINKTOBER® campaign.

The PINKTOBER® campaign is held in October each year to coincide with Global Breast Cancer Awareness Month and aims to raise awareness and funds to help support Sunshine Coast families affected by breast cancer.

The Sunshine Coast Private Hospital General Manager, Wallis Westbrook, said Aussie World will light up in pink at dusk on Saturday 1 October.

“We are thrilled to launch our 2016 PINKTOBER® campaign at Aussie World – its central location here on the Sunshine Coast is representative of how the program’s mission is to help families from across our region who are affected by breast cancer - from Caloundra to Coolum, Maleny to Mooloolaba and Noosa to Nambour,” Mr Westbrook said.

An iconic part of Aussie World, the Ferris wheel, will light up pink on the night, and there will also be a pink pyrotechnics display.

The Sunshine Coast Private Hospital at Buderim will also light up pink each evening during the month of October in support of the program.

The Cindy Mackenzie Breast Cancer Program was established in 2007 in honour of Sunshine Coast mum Cindy Mackenzie who sadly lost her battle with breast cancer in 2006, aged 39.

Since coming under the auspices of The Sunshine Coast Private Hospital, the program has expanded its range of services, to include:

Family assistance – this service is aimed at helping families with their day-to-day needs and is designed to adapt to each family’s individual circumstances.

Clinical services and education – this range of services aims to provide expert education for both

individuals and families, as well as clinical services, including access to our new lymphoedema clinic.

Something special – this range of support services includes our ‘Memory Maker’ program and other special activities which are designed to help create positive and long lasting memories during what is a very difficult time.

The program is available to all Sunshine Coast residents diagnosed with breast cancer – applicants do not need to be patients of the hospital.

According to National Institute of Health and Welfare, breast cancer is the most common cancer among Australian women with one in eight diagnosed by the time they turn 85.

Other major supporters of the program include media partner HOT 91.1 and Kawana Shopping World. Local people, businesses and community groups are being encouraged to organise or support PINKTOBER®.

“There are many ways you can show your support of the program and recognise people you know that have been affected by breast cancer – whether it’s wearing pink accessories, decorating your front door at home with a pink ribbon, or turning your workplace into a pink palace,” Mr Westbrook said.

“You can also get involved in PINKTOBER® by organising or attending an event, donating prizes or purchasing merchandise,” he said.

“We are also inviting the community to visit our website to download our DIY PINKUp decorations and bring their PINKUp ideas to life,” he said.

“By supporting PINKTOBER® you will be giving a helping hand to those local families impacted by this terrible disease that unfortunately affects so many people.”

“We are so very grateful to Aussie World and our other amazing supporters – this help goes a long way to help our friends, family and neighbours right here on the Sunshine Coast.”

For more information about the program, PINKTOBER® or to donate, visit or phone 1300 557 710.

The Sunshine Coast Private Hospital has been serving the community since 1980 and is part of UnitingCare Health - one of the largest not-for-profit private hospital groups in Queensland which operates more than 1000 licensed beds across four hospitals.